To ensure a consistent experience for the customers on the “company frontend” a fully implemented Experience Strategy at your “company backend” is crucial, especially in terms of streamlining experience measures and the allocated resources.
The Experience Strategy Audit delivers a 360° view on the current level and maturity of your customer-centredness. The results will build a stable base for the development and institutionalization of a long-term and customer-centred strategy.
Method & Service
• Analysis workshops
• Stakeholder and employee interviews
• 2 consultants at client’s site for 5 working days
• Preparation of analysis report
• Processes behind product and service portfolio development
• Usage of customer-centred design methods, tools and standards
• Level of integration of methods
• Existing knowledge and skills of employees /user interface design, service design etc.
• Current mindset (employees, stakeholder) concerning usability, user experience, design etc.
• Development of Experience Strategy Roadmap and definition of goals
• EUR 20.000,- (excl. VAT)
• Travel and accommodation expenses not included
Download Audit Summary