Competence
Build on Our Knowledge


Our Experience Strategy team consists of experts originating from different backgrounds, assuring a cross-sectional and “out of the box” approach.

• Benefit from our experience of more than 500 industrial projects

• Draw on our profound knowledge of strategic experience management

• Build on our approach to deliver practical solutions




Mag. Michael Bechinie

Personal statement

"A well-founded experience strategy is THE new business DNA for successful enterprises in today’s highly competitive economic world."

Introducing Michael Bechinie

Michael Bechinie is Head of Experience Design at USECON, an internationally active usability and user experience engineering consultancy based in Vienna. He has a university degree in behavioural studies, anthropology (University of Vienna).

Expertise & Business Focus

Michael has more than 15 years’ experience in the field of Usability and User Experience in many different industries. Web user interface design and web applications as well as strategic usability and user experience are his main focus. Moreover, Michael is responsible for strategic trainings and knowledge management. He is also well-known as a lecturer at events and conferences as well as author of numerous articles in several publications.



Dr. Mag. Manfred Tscheligi

Owner and Managing Director of USECON

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Mag. Markus Murtinger

Director Consulting, Sales & Marketing

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Our Offer - What You Can Expect